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Many times, individuals have a negative perspective as it relates to thorns. Prior to receiving roses from someone, most people would prefer that the thorns be removed. This is understandable as nobody really wants to be pricked by a thorn! However, most people may not realize that, had it not been for the thorns, they probably would not have beautiful roses to view, smell, and enjoy! Thorns or prickles on roses are modified leaf stems that were designed by God to help keep predators such as deer and other wildlife away from the roses. Rose plants are tasty to deer and other wildlife, but the thorns help keep the roses from being eaten up by them! In other words, thorns can be purposeful!

Just as God designed thorns to be purposeful in protecting roses from wildlife, he also allows thorns to serve a divine purpose in our lives! In 2nd Corinthians 12, the Apostle Paul had a thorn in his flesh that he begged God to remove. This was not the type of thorn that is on a rose, but rather an issue in his life. After repeatedly pleading with God to remove the thorn, the Lord made it clear that he would not remove it from Paul because the thorn was serving a divine purpose in Paul’s life to help keep him humble before God (2nd Corinthians 12:7). Sometimes, things that appear to be bad to us could very well be good for us! It is possible that, even our thorns in life can be a blessing for us in disguise!

Jim Sherwood serves as chief creative, brand strategist, lead developer, meticulous project manager, and station collaborator for all Skyrocket Radio sites and projects.

Jim got his start in radio at WLSM in the small town of Louisville, MS in 1988. Since then he has worked on-air in all day parts and has held nearly every other station position at one time or another. Jim has worked for radio stations in several states and for iHeartMedia (Clear Channel Radio), CBS Radio, Cumulus Broadcasting and a few small locally-owned stations. He even hosted a morning show on an aircraft carrier for two years while in the Navy. Jim has a passion for radio history, music, gadgets and all kinds of geeky web stuff.

After 14 years at Clear Channel Radio, Jim left the industry in 2013 to devote full-time attention to his company, Mediagin Creative, a small freelance creative agency that develops WordPress websites as well as produces commercials for radio and TV. After being asked by the Mississippi Association of Broadcasters to speak to a panel of small market station owners about the need for better websites, it became apparent that an easy to use and low-cost solution was needed to assist smaller markets in competing for online ad dollars. Skyrocket Radio was born.

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